The GARM Standards have made Brand Suitability definitions objective across the industry. Zefr's state-of-the art approach to Brand Suitability in video is driven by a patented Human-in-the-Loop process, which combines scaled human review with machine learning to let brands activate and measure on the GARM standards.

February 13, 2020 / BY IAS TEAM -- Making the shift from brand safety to suitability takes some decoding, but we've got you covered. Thanks to machine learning and AI with natural language understanding, IAS's Brand Safety and Suitability solutions are evolving to include more flexibility and coverage than ever. Our technology replaces binary strategies with dynamic and scalable solutions that allow for real-time customization. We power the evolution from simply protecting your brand to building brand equity by seeking appropriate and suitable environments that generate positive responses from consumers and amplify the impact of your campaigns. Fill in the blanks to decode your strategy, and take control of your media spend by working with IAS to make the shift from brand safety to suitability to make media waste a thing of the past.